The league and Nike have reached an eight-year global merchandising and marketing partnership agreement which makes the latter the official on-court apparel provider for the NBA, NBA Development League, and WNBA starting in the 2017-2018 season.
According to reports, the deal will be historic as Nike will become the first NBA apparel partner to have its logo appear on NBA uniforms. This shows that hoopsters such as LeBron James, Kobe Bryant, Maya Moore, Glory Johnson and Angel McCouthry will have the Nike swoosh on their jerseys.
Surely, these basketball legends will look good wearing their Nike-inspired jerseys at the hard court. And the league fans as well as the Nike users will definitely love the combination.
The partnership also includes global rights to design and manufacture authentic and Swingman jerseys as well as on-court warm-ups and shooting shirts. Moreover, Nike will also activate their sponsorship around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung, NBA Summer League and NBA 3X. Indeed, this makes Nike the most-sought-after apparel brand for such leagues.
“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver in a statement. “As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products.”
With this kind of partnership between basketball leagues and Nike, fans will certainly love the games in the succeeding seasons. We do hope that this is just the beginning of a long-term collaboration of the two giants that will eventually attract more fans and users alike.
Who knows, it could be another successful strategy in the making for Nike, WNBA and NBA!